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Sou Bounlutay

The Work

Evidence, not a services list.

01

Zinger

Find the point of loss. Fix the system.

Sou founded Zinger to help law firms identify where potential clients, revenue, time and accountability are being lost—and build the structure to stop it.

Explore Zinger
Sou Bounlutay, founder of Zinger.
The Little Black Book of Disruptions: The Catcher's Field Manual by Sou Bounlutay.

02

The Little Black Book Series

Ideas should be useful in the field.

Sou's Little Black Book series turns the lessons behind legal enrollment, disruptions and objections into practical doctrine for the people doing the work.

Explore the Books

03

The Advisor

Founders usually see the problem they're standing in.
Sou looks for the one underneath it.